# TryPoint - Fashion AI Virtual Try-On > Full documentation content for TryPoint - Fashion AI Virtual Try-On --- # Knowledge Base Everything you need to know about TryPoint — setup, virtual try-on, features, analytics, and more. ## Welcome to TryPoint ### Welcome to TryPoint **URL:** https://support.trypoint.ai/welcome-to-trypoint # Welcome to TryPoint > ![Screenshot: TryPoint dashboard overview after first login — showing the main navigation, try-on activity summary, and quick setup checklist](screenshots/tp-dashboard-overview.png) TryPoint is an AI-powered virtual try-on app for Shopify. Shoppers upload a photo of themselves and see how your garments look on their body in seconds. The result: more confident purchases, higher conversion rates, and fewer returns. ## What you get with TryPoint A customizable button appears on your product pages ("See it on me", "Try it on with AI", or any text you choose). Shoppers click it, upload a photo, and TryPoint generates a realistic preview of them wearing the product. The AI is powered by Google's virtual try-on models, so results are accurate and natural-looking. Beyond the core try-on, TryPoint includes email capture, shareable try-ons, usage rights collection for AI-generated UGC, feedback collection, and analytics that track how try-ons impact your sales. ## Where to start Setting up TryPoint takes about one minute. Start here: - [Installing TryPoint](../getting-started/01-installing-trypoint.md) - [Setting Up the Try-On Button](../getting-started/02-setting-up-the-try-on-button.md) - [Customizing the Button](../getting-started/03-customizing-the-button.md) To understand the technology behind the try-on, visit the How the AI Works section. --- ### What TryPoint Does **URL:** https://support.trypoint.ai/what-trypoint-does # What TryPoint Does TryPoint adds virtual try-on to your Shopify product pages. Shoppers see how your garments look on their own body before they buy, powered by Google's AI. ## How it works for shoppers > ![Screenshot: The shopper try-on flow — four-step sequence showing: (1) try-on button on product page, (2) photo upload screen, (3) AI generating preview, (4) final try-on result with share/cart options](screenshots/tp-shopper-try-on-flow.png) 1. A shopper visits a product page and clicks the try-on button. 2. They upload a photo of themselves. 3. TryPoint's AI generates a realistic image of them wearing the product. This takes a few seconds. 4. The shopper can view the result, share it with friends, download it, or add the product to their cart. The AI understands how different fabrics fold, stretch, drape, and wrinkle on different body types. Results look natural and realistic, not like a flat image pasted onto a photo. ## How it works for you > ![Screenshot: TryPoint merchant dashboard — showing try-on activity, conversion metrics, and admin gallery with recent try-on images](screenshots/tp-merchant-dashboard.png) From your Shopify admin, you control which product pages show the try-on button. TryPoint tracks everything: how many shoppers use the feature, how it affects conversion rates, and how it impacts returns. You can also capture emails during the try-on flow, collect usage rights to reuse try-on images as social proof, and gather shopper feedback on the experience. ## Where the sale happens The sale happens on your Shopify store, as it always does. TryPoint adds the try-on experience to your existing product pages. When a shopper is ready to buy, they add the product to their Shopify cart and check out normally. Nothing changes about your checkout process. ## Supported garments TryPoint works with tops, dresses, swimwear, outerwear, and most upper-body garments. It handles a range of styles, from fitted pieces to loose, flowing fabrics. Back-view try-on is also supported. --- ### Who TryPoint Is For **URL:** https://support.trypoint.ai/who-trypoint-is-for # Who TryPoint Is For TryPoint is built for Shopify brands that sell clothing and fashion accessories where fit and appearance matter to the purchase decision. ## Product categories that work well You will see the most impact with product categories where shoppers hesitate because they are unsure how something will look on them: - **Swimwear and bikinis:** High return rates and strong fit concerns make this an ideal category. - **Dresses and evening wear:** Shoppers want to see how the cut and drape look on their body. - **Outerwear and jackets:** Back-view try-on is especially useful for items where the rear design matters. - **Fitted tops and blouses:** Fit uncertainty is a major driver of returns in this category. TryPoint handles a range of styles, from fitted pieces to loose, flowing fabrics. ## Store profile TryPoint is a Shopify app and works on any Shopify plan. There are no minimum traffic or catalog size requirements. That said, stores with higher traffic will see more try-on activity and clearer data on conversion impact. Stores that already invest in strong product photography, detailed size guides, and customer experience will find TryPoint a natural addition. It extends the buying confidence you are already building. ## The problem TryPoint solves Online fashion shopping has a fundamental gap: shoppers cannot try things on. This drives hesitation at the point of purchase and returns after delivery. TryPoint closes that gap by giving shoppers a personalized visual preview before they commit. Brands using virtual try-on report conversion rate increases of up to 30% and return rate reductions of 20-30%. --- ## Getting Started ### Installing TryPoint **URL:** https://support.trypoint.ai/installing-trypoint # Installing TryPoint Setting up TryPoint takes about one minute. There are two steps: install the app and activate the try-on button on your product pages. ## Step 1: Install from the Shopify App Store > ![Screenshot: TryPoint listing on the Shopify App Store — showing the app icon, rating, and](screenshots/tp-app-store-listing.png) 1. Go to the [TryPoint listing on the Shopify App Store](https://apps.shopify.com/trypoint). 2. Click **Add app**. 3. Review the permissions and click **Install**. TryPoint is now connected to your Shopify store. ## Step 2: Activate the app embed > ![Screenshot: Shopify theme editor showing the TryPoint app block being added to a product page template — highlight the](screenshots/tp-theme-editor-app-block.png) 1. Go to your Shopify theme editor (**Online Store > Themes > Customize**). 2. Open a product page template. 3. Click **Add block** and find **TryPoint** in the app blocks section. 4. Add the block to your page layout. 5. Click **Save**. The try-on button now appears on your product pages. Shoppers can start using it immediately. ## No coding required TryPoint integrates through Shopify's native app blocks. This works with all modern Shopify themes. For older themes that do not support app blocks, you can embed TryPoint using a custom code block with the provided HTML snippet. ## What happens next Once TryPoint is active: - Shoppers see the try-on button on your product pages. - Try-ons start generating and you can monitor activity in the TryPoint dashboard. - You can configure email capture, feedback collection, and sharing options from the app settings. Head to [Setting Up the Try-On Button](02-setting-up-the-try-on-button.md) to learn how to choose which pages show the button, or [Customizing the Button](03-customizing-the-button.md) to match the button to your brand. --- ### Setting Up the Try-On Button **URL:** https://support.trypoint.ai/setting-up-the-try-on-button # Setting Up the Try-On Button The try-on button is how shoppers access the TryPoint experience. This guide covers where to place it, how to control which pages show it, and how to make it visible. ## Where the button appears > ![Screenshot: Live product page showing the TryPoint try-on button positioned near the add-to-cart section — annotated to highlight the button location](screenshots/tp-button-on-product-page.png) The try-on button sits on your product pages, typically near the product images or the add-to-cart section. When a shopper clicks it, the try-on flow opens and they can upload a photo to see the product on themselves. ## Choosing which pages show the button You can control which product pages display the try-on button: 1. Open the TryPoint app in your Shopify admin. 2. Go to **Settings**. 3. Under **Product Pages**, select which product types or specific products should show the try-on button. This is useful if you sell a mix of categories. For example, you might enable try-on for dresses and swimwear but not for accessories or bags where virtual try-on is less relevant. ## Placing the button in your theme > ![Screenshot: Shopify theme editor with the TryPoint app block selected — showing drag handle and position options within the product page layout](screenshots/tp-button-placement-theme-editor.png) You control the exact position of the button through your Shopify theme editor: 1. Go to **Online Store > Themes > Customize**. 2. Open a product page template. 3. Find the **TryPoint** app block in your layout. 4. Drag it to your preferred position on the page. 5. Click **Save**. **Common placements:** - Below the product images, where it draws attention early in the browsing flow. - Next to the add-to-cart button, creating a natural call-to-action sequence. - Above the product description, for a front-and-center approach. ## Testing the button Before promoting the feature, test it yourself: 1. Visit a product page on your live store. 2. Click the try-on button. 3. Upload a photo and try on the product. 4. Verify the experience loads smoothly and results look accurate. If anything feels off, adjust the placement or styling before directing shoppers to the feature. --- ### Customizing the Button **URL:** https://support.trypoint.ai/customizing-the-button # Customizing the Button The try-on button should match your store's design and brand voice. TryPoint lets you customize the button text, appearance, and style. ## Button text > ![Screenshot: TryPoint button settings panel in the app — showing the Button Label text field, color picker, size options, and a live preview of the button](screenshots/tp-button-customization-settings.png) Change the button label to match your brand: 1. Open the TryPoint app in your Shopify admin. 2. Go to **Settings**. 3. Edit the **Button Label** field. 4. Save your changes. The text updates on all product pages immediately. Common options include: - "Try it on with AI" - "See it on me" - "Try before you buy" - "Visualize the fit" Pick a label that is clear and action-oriented. Short, conversational phrases work better than formal or generic language. ## Button appearance > ![Screenshot: Three variations of the try-on button on a product page — showing different colors, sizes, and label text to illustrate customization options](screenshots/tp-button-style-variations.png) TryPoint automatically uses your store's styling to match your theme. You can further customize: - **Color:** Adjust the button color to match or contrast with your store's design. - **Size:** Choose a button size that is noticeable without overwhelming the product page. - **Shape and style:** Modify border radius and other styling to fit your brand aesthetic. Changes preview in real-time so you can see exactly how the button will look before saving. ## Matching your theme TryPoint integrates through Shopify's app blocks, which means the button inherits your theme's typography and basic styling by default. Most stores only need to adjust the label text and color to get a good match. If you want more control over the styling, the TryPoint app block exposes additional options in the theme editor. ## Tips for higher engagement - Place the button where shoppers will see it before they scroll past the fold. - Use action-oriented text that sets expectations ("See it on me" tells shoppers what will happen). - Make the button visually distinct from other page elements so it stands out. - Mention the feature in email campaigns and product descriptions to drive awareness. --- ## How the AI Works ### AI Technology Behind TryPoint **URL:** https://support.trypoint.ai/ai-technology-behind-trypoint # AI Technology Behind TryPoint TryPoint uses Google's virtual try-on AI models to generate realistic previews of shoppers wearing your garments. Here is how the technology works and why it produces accurate results. ## Google's virtual try-on models TryPoint is powered by diffusion-based AI models from Google, trained specifically on fashion data. These models understand how different fabrics behave on different body types: how they fold, stretch, drape, and wrinkle. The result is a try-on preview that looks natural rather than like a flat image pasted onto a photo. Garment details like prints, logos, stitching, and texture are preserved in the generated image. ## How a try-on is generated > ![Screenshot: Side-by-side comparison showing a shopper's original uploaded photo on the left and the AI-generated try-on result on the right — demonstrating realistic garment placement and fabric rendering](screenshots/tp-try-on-before-after.png) 1. The shopper uploads a photo of themselves. 2. TryPoint's AI analyzes the shopper's body shape and pose. 3. The AI maps the selected garment onto the shopper, adjusting for body shape, fabric behavior, and lighting. 4. A realistic preview is generated in seconds. All processing happens on Google's cloud-based AI infrastructure. No heavy computation runs on the shopper's device or your store. ## What makes it accurate **Fabric understanding.** The AI knows how different materials behave. A silk dress drapes differently than a wool jacket, and the model reflects that. **Body adaptation.** The AI adapts to different body shapes and poses. Results are personalized to each shopper, not a one-size-fits-all overlay. **Detail preservation.** Prints, logos, buttons, zippers, stitching, and texture from your product photos are maintained in the try-on output. **Back-view support.** Shoppers can see how a garment looks from behind, not just the front. This is especially useful for swimwear, evening wear, and jackets. --- ### Supported Garment Types **URL:** https://support.trypoint.ai/supported-garment-types # Supported Garment Types TryPoint works with most upper-body garments and a range of clothing styles. Here is what works well and what to expect. ## Best results > ![Screenshot: Grid of try-on results showing different garment types — a fitted top, a flowing dress, swimwear, and a jacket — each demonstrating accurate fabric rendering on different body types](screenshots/tp-garment-types-examples.png) TryPoint produces the most accurate and natural-looking results with: - **Tops and blouses** (fitted, loose, and everything in between) - **Dresses** (casual, formal, evening wear) - **Swimwear and bikinis** (including challenging cuts like open-back styles) - **Outerwear** (jackets, coats, blazers) - **Fitted garments** where shoppers need to see how the cut and silhouette look on their body ## Back-view try-on > ![Screenshot: Back-view try-on result — showing a garment rendered on the shopper from behind, demonstrating rear design detail preservation](screenshots/tp-back-view-try-on.png) Shoppers can see how garments look from the back, not just the front. This is especially useful for: - Swimwear with back details - Evening wear and dresses with open or detailed backs - Jackets where the rear design matters To enable back-view try-on, your product listing should include a back-view product photo. ## Range of styles TryPoint handles both fitted and flowing garments. The AI adapts to different fabric types and garment structures. Even items that are typically challenging for virtual try-on (like bikinis, sheer fabrics, and open-front designs) produce natural-looking results. ## Current limitations TryPoint is optimized for upper-body garments. Full outfits, pants on their own, footwear, and accessories are not currently supported. The AI is specifically trained on clothing items that can be mapped to the upper body and torso. ## Tips for best results - Use product photos that clearly show the full garment on a white or plain background. - Include front and back product photos for the most accurate try-on output. - Garments with distinctive prints, logos, or details tend to produce impressive results because the AI preserves those details in the preview. --- ### Photo Requirements for Shoppers **URL:** https://support.trypoint.ai/photo-requirements-for-shoppers # Photo Requirements for Shoppers The quality of a try-on result depends on the photo the shopper uploads. Here are the guidelines for the best results, which you can share with your shoppers. ## What makes a good photo > ![Screenshot: Side-by-side comparison of good vs bad shopper photos — good: well-lit, plain background, facing camera; bad: dark, cluttered background, group photo](screenshots/tp-good-vs-bad-shopper-photos.png) **Clear and well-lit.** A photo taken in good lighting with a sharp focus produces the best try-on output. **Simple background.** Standing against a plain wall or solid-color background helps the AI isolate the person and generate an accurate result. **Face the camera.** A natural, upright pose facing the camera works best. Casual poses are fine. Extreme angles or poses may reduce accuracy. **Just one person.** The photo should show only the shopper, not a group. The AI needs to identify a single person to map the garment onto. ## What to avoid - Standing behind furniture or objects that obscure the body - Very dark or backlit photos - Photos with heavy filters or editing - Group photos or photos with multiple people ## Technical specs Photos up to 10 MB are supported. Most smartphone photos work without any resizing or adjustment. ## Communicating to shoppers Consider adding a brief tip near the try-on button or in the try-on flow to help shoppers get the best results. Something like: "For the best try-on, use a well-lit photo against a plain background." TryPoint handles a range of real-world photos, so shoppers do not need a professional photo. A standard selfie or mirror photo in decent lighting will produce good results. --- ### Try-On Accuracy and Quality **URL:** https://support.trypoint.ai/try-on-accuracy-and-quality # Try-On Accuracy and Quality TryPoint uses Google's latest virtual try-on models, which are widely recognized as the most advanced available for fashion. Here is what to expect in terms of accuracy and quality. ## What the AI gets right > ![Screenshot: High-quality try-on result showing preserved garment details — visible print pattern, accurate fabric draping, and natural body adaptation](screenshots/tp-high-quality-try-on-result.png) **Fabric behavior.** The AI accurately renders how different fabrics fold, drape, stretch, and wrinkle on the shopper's body. A flowing silk dress looks different from a structured blazer, and the try-on reflects that. **Garment details.** Prints, patterns, logos, stitching, buttons, and texture from your product photos are preserved in the try-on output. **Body adaptation.** Results are personalized to each shopper's body shape and pose. The AI does not apply a generic overlay. It adapts the garment to how it would actually look on that specific person. **Natural appearance.** Reviewers consistently describe TryPoint results as "premium instead of AI-ish." The output looks like the shopper is actually wearing the garment, not like a digital cutout placed on top of a photo. ## What affects quality **Photo quality.** The shopper's uploaded photo is the biggest factor. Clear, well-lit photos against a plain background produce the best results. See [Photo Requirements for Shoppers](03-photo-requirements-for-shoppers.md) for details. **Product photo quality.** Clear product images on a white or plain background help the AI extract garment details accurately. **Garment type.** TryPoint is optimized for upper-body garments. Tops, dresses, swimwear, and outerwear produce the best results. ## Continuous improvement TryPoint updates its AI models as Google releases new versions. Quality improves over time without any action needed from you. When a new model is available, TryPoint integrates it automatically. ## Testing before launch The free plan includes 20 try-ons so you can test the quality with your own products and photos before committing to a paid plan. This is a good way to verify that the results meet your standards. --- ## Features ### Email Capture **URL:** https://support.trypoint.ai/email-capture # Email Capture TryPoint lets you capture email addresses from shoppers who use the virtual try-on feature. Shoppers who try on products are high-intent buyers, making this a powerful way to grow your email list. ## How it works > ![Screenshot: Email capture prompt as seen by the shopper during the try-on flow — showing the email input field with customized prompt text and submit button](screenshots/tp-email-capture-shopper-view.png) You can gate the try-on experience behind an email capture form. Before or during the try-on flow, shoppers are prompted to enter their email address. You can optionally pair this with a discount offer to increase signup rates. ## Setting up email capture > ![Screenshot: TryPoint Email Capture settings page — showing the enable toggle, customizable prompt text field, and optional discount code field](screenshots/tp-email-capture-settings.png) 1. Open the TryPoint app in your Shopify admin. 2. Go to **Settings > Email Capture**. 3. Enable the email capture toggle. 4. Customize the prompt text (for example, "Enter your email to try this on"). 5. Optionally, add a discount code that shoppers receive after subscribing. 6. Save your settings. ## Why this matters Shoppers who use virtual try-on are actively evaluating a purchase. They have chosen a product, uploaded a photo, and are seeing how it looks on them. This is a much higher-intent signal than a casual browser. Emails captured through this flow are more valuable for remarketing and retention campaigns. ## Tracking email captures TryPoint tracks the number of emails captured in the analytics dashboard. You can see how many shoppers submitted their email through the try-on flow and how this contributes to your overall email list growth. --- ### Sharing and Downloading Try-Ons **URL:** https://support.trypoint.ai/sharing-and-downloading-try-ons # Sharing and Downloading Try-Ons Shoppers can share their try-on results with friends or download them. This drives word-of-mouth traffic back to your store and helps shoppers make buying decisions faster. ## How sharing works > ![Screenshot: Try-on result screen showing the sharing options — WhatsApp, Download, Copy link buttons and the device share menu](screenshots/tp-sharing-options-ui.png) After a try-on is generated, the shopper sees sharing options through their device's share menu. Available sharing methods include: - **WhatsApp** — Send the try-on image directly to a friend or group chat. - **Download** — Save the image to the shopper's device. - **Copy link** — Copy a shareable link to the try-on result. - **Other device sharing options** — Any app available in the device's native share sheet. ## Why sharing matters Shopping for clothes is often a social activity. Shoppers ask friends and family for opinions before buying. When a shopper shares their try-on image, the recipient sees the product on a real person they know. This builds trust and often leads to a purchase. Every share is also a potential new visitor to your store. The shared try-on creates organic traffic from a high-credibility source (a personal recommendation). ## Tracking shares TryPoint tracks shares by channel (download, copy link, WhatsApp, device share) in the analytics dashboard. You can see which sharing methods shoppers prefer and how many shares your try-on feature generates. ## Tips - Encourage sharing by adding a note in the try-on experience ("Share with a friend to get their opinion!"). - Consider pairing sharing with a discount offer to incentivize both the shopper and the friend. --- ### Usage Rights and AI UGC **URL:** https://support.trypoint.ai/usage-rights-and-ai-ugc # Usage Rights and AI UGC TryPoint can request permission from shoppers to reuse their try-on photos. With consent, you get AI-generated user content (AI UGC) that you can use as social proof on your store, in email campaigns, and in ads. ## How usage rights collection works During or after the try-on flow, shoppers see an opt-in prompt asking if they are willing to share usage rights for their try-on photo. This is a consent-based system. Shoppers choose whether to participate. When a shopper opts in, their try-on photo is saved to your TryPoint admin gallery with usage rights granted. You can then use these images across your marketing. ## What you can do with AI UGC **Social proof galleries.** Display real shopper try-on images on your product pages as social proof. These are real people in your real products, generated by AI. **Product page content.** Add try-on images to product listings to show how the garment looks on different body types. **Email campaigns.** Include try-on images in marketing emails to show real-world context for your products. **Ads.** Use try-on photos in ad creatives (with the shopper's consent) for authentic-looking content. ## Setting up usage rights collection > ![Screenshot: TryPoint Usage Rights settings page — showing the enable toggle, customizable opt-in text, and optional incentive discount field](screenshots/tp-usage-rights-settings.png) 1. Open the TryPoint app in your Shopify admin. 2. Go to **Settings > Usage Rights**. 3. Enable the usage rights prompt. 4. Customize the opt-in text. 5. Optionally, offer a discount or incentive for shoppers who opt in. 6. Save your settings. ## Managing collected images > ![Screenshot: TryPoint admin gallery — showing a grid of try-on images with usage rights granted, with review/approve/feature actions visible](screenshots/tp-admin-gallery-ugc.png) All try-on photos with granted usage rights appear in your TryPoint admin gallery inside Shopify. You can review, approve, and select which images to feature on your store or use in marketing. --- ### Feedback Collection **URL:** https://support.trypoint.ai/feedback-collection # Feedback Collection TryPoint includes a post-try-on feedback popup that lets you collect shopper opinions on the try-on experience. This helps you understand how shoppers perceive the feature and its impact on their buying confidence. ## How it works > ![Screenshot: Post-try-on feedback popup as seen by the shopper — showing](screenshots/tp-feedback-popup-shopper-view.png) After a try-on is generated, the shopper sees a feedback prompt: "Was this try-on helpful?" They can respond with a quick rating. This feedback is collected automatically and stored in your TryPoint dashboard. ## Viewing feedback > ![Screenshot: TryPoint feedback dashboard — showing satisfaction scores over time and per-product feedback breakdown](screenshots/tp-feedback-dashboard.png) 1. Open the TryPoint app in your Shopify admin. 2. Go to the **Gallery** or **Feedback** section. 3. Review individual try-on submissions alongside their feedback scores. You can see satisfaction trends over time and identify patterns (for example, whether certain product types get higher satisfaction scores than others). ## Why feedback matters Feedback gives you quantifiable data on how shoppers perceive the try-on experience. High satisfaction scores validate that the feature is building buying confidence. Low scores on specific products may indicate that those items need better product photos or are not well suited for virtual try-on. ## Customization You can enable or disable the feedback popup in **Settings > Feedback Collection**. The prompt appears automatically after each try-on generation. --- ### Discount Provision **URL:** https://support.trypoint.ai/discount-provision # Discount Provision TryPoint lets you offer discounts to shoppers during the try-on flow. Discounts can motivate email subscriptions, usage rights sharing, or simply encourage the shopper to complete their purchase. ## How it works You configure a discount code in TryPoint settings. The discount is presented to shoppers at a specific point in the try-on flow, typically in exchange for an action like subscribing to your email list or granting usage rights for their try-on photo. ## Setting up discounts > ![Screenshot: TryPoint Discount settings page — showing the discount code input field, trigger selection (after email capture / after usage rights / after try-on), and customizable message field](screenshots/tp-discount-settings.png) 1. Create a discount code in your Shopify admin (**Discounts > Create discount**). 2. Open the TryPoint app and go to **Settings > Discounts**. 3. Enter the discount code. 4. Choose when the discount is shown: after email capture, after usage rights opt-in, or after completing a try-on. 5. Customize the message shoppers see (for example, "Get 10% off your first order!"). 6. Save your settings. ## Use cases **Incentivize email capture.** Offer a discount in exchange for the shopper's email address during the try-on flow. **Encourage usage rights sharing.** Offer a discount to shoppers who opt in to share their try-on photos for marketing use. **Drive conversion.** Present a discount after the try-on to nudge shoppers toward purchase while their buying intent is high. ## Tips - Keep the discount meaningful but sustainable. A small percentage off or free shipping works well. - Time the discount for maximum impact. Presenting it right after the shopper sees themselves in the product creates a natural moment of high intent. --- ### Shoppable Try-On Videos **URL:** https://support.trypoint.ai/shoppable-try-on-videos # Shoppable Try-On Videos TryPoint integrates with VideoPoint to turn your best try-on images into shoppable videos. This lets you combine the trust-building power of virtual try-on with the conversion impact of shoppable video. ## How it works > ![Screenshot: The TryPoint-to-VideoPoint workflow — showing a try-on image from the TryPoint gallery being used as source material in VideoPoint's AI Studio to create a shoppable video](screenshots/tp-videopoint-integration-flow.png) When a shopper completes a try-on and grants usage rights, that image can be used to create shoppable video content through VideoPoint. The try-on image becomes the source material for a video that is tagged with the product and embedded on your store. ## Requirements This feature requires both a TryPoint subscription and a VideoPoint subscription. The two apps work together: TryPoint provides the try-on images, and VideoPoint turns them into shoppable videos and hosts the widgets. ## Setting it up 1. Make sure both TryPoint and VideoPoint are installed on your Shopify store. 2. In TryPoint, enable **Usage Rights Collection** so you have try-on images available. 3. In VideoPoint, create content using the try-on images from your TryPoint gallery. 4. Add the resulting videos to shoppable widgets on your store. ## Why this combination works Try-on images show real shoppers in your real products. When turned into shoppable videos, this creates authentic, trustworthy content that other shoppers can browse and buy from. It is social proof in video form, powered by AI. ## Learn more For details on shoppable video setup, see the VideoPoint knowledge base, specifically the [Shoppable Video Overview](https://videopoint_mantle_docs_url/shoppable-video/overview). --- ## Analytics ### Analytics Overview **URL:** https://support.trypoint.ai/overview # Analytics Overview TryPoint tracks how virtual try-on impacts your sales funnel. The analytics dashboard shows usage, engagement, conversion lift, and business value. ## What TryPoint tracks > ![Screenshot: TryPoint analytics dashboard — showing the full try-on funnel (Loaded → Viewed → Clicked → Uploaded → Generated → Shared → Added to cart → Ordered) with conversion rates at each step](screenshots/tp-analytics-dashboard.png) The full try-on funnel is tracked step by step: **Loaded > Viewed > Clicked > Uploaded > Generated > Shared/Downloaded > Added to cart > Ordered** At each step, you can see how many shoppers progressed to the next action and where drop-off occurs. ## Key metrics **Engagement metrics.** - Engagement rate: percentage of shoppers who interact with the try-on button. - Try-ons per engaged visitor: how many products each engaged shopper tries on. **Conversion metrics.** - Try-on conversion rate: percentage of shoppers who complete a purchase after using the try-on feature. - Try-on revenue: total revenue attributed to shoppers who used try-on before purchasing. - Try-on orders: total orders from shoppers who used the try-on feature. **Growth metrics.** - Captured emails: total email addresses collected through the try-on flow. - Shares: total shares broken down by channel (download, copy link, WhatsApp, device share). - Usage rights collected: total shopper try-on photos available for marketing use. **ROI.** > ![Screenshot: TryPoint ROI summary card — showing try-on revenue, subscription cost, and calculated ROI percentage](screenshots/tp-roi-summary.png) TryPoint calculates your return on investment based on the revenue generated by shoppers who used the try-on feature compared to your subscription cost. ## Using analytics to improve - If engagement rate is low, consider making the try-on button more prominent or promoting the feature in your email campaigns. - If shoppers are generating try-ons but not adding to cart, the issue may be downstream (pricing, shipping, or product page content). - Track which product categories drive the most try-on conversions to prioritize where you enable the feature. --- ### Understanding Try-On Metrics **URL:** https://support.trypoint.ai/understanding-try-on-metrics # Understanding Try-On Metrics This article explains each metric in the TryPoint analytics dashboard and how to interpret the data. > ![Screenshot: TryPoint metrics detail view — showing the funnel visualization with drop-off percentages between each step, plus business metrics (conversion rate, revenue, orders) below](screenshots/tp-metrics-detail-view.png) ## Funnel metrics **Loaded.** The try-on button loaded on a product page. This happens whenever a shopper visits a product page where TryPoint is enabled. **Viewed.** The try-on button entered the shopper's viewport (they scrolled to it or it was visible on page load). **Clicked.** The shopper clicked the try-on button to start the experience. **Uploaded.** The shopper uploaded a photo of themselves. **Generated.** A try-on image was successfully generated and shown to the shopper. **Shared/Downloaded.** The shopper shared or downloaded their try-on result. **Added to cart.** The shopper added the product to their cart after seeing the try-on result. **Ordered.** The shopper completed a purchase. ## Business metrics **Try-on conversion rate.** The percentage of shoppers who used the try-on feature and then completed a purchase. Compare this to your overall store conversion rate to measure the try-on impact. **Try-on revenue.** The total dollar value of orders from shoppers who used the try-on before purchasing. **Try-on orders.** The total number of orders attributed to shoppers who used the try-on. **ROI.** Revenue generated by the try-on feature divided by your TryPoint subscription cost. ## Engagement metrics **Engagement rate.** Percentage of page visitors who clicked the try-on button. **Try-ons per engaged visitor.** Average number of products tried on per shopper who used the feature. Higher numbers suggest shoppers are exploring multiple products. ## Email and sharing metrics **Captured emails.** Total email addresses collected through the try-on flow. **Shares by channel.** Breakdown of shares by method: download, copy link, WhatsApp, device share. This shows how shoppers prefer to share and can inform your marketing strategy. **Usage rights collected.** Total try-on images where shoppers granted usage rights for marketing use. --- ## Pricing and Billing ### Plans and Pricing **URL:** https://support.trypoint.ai/plans-and-pricing # Plans and Pricing TryPoint offers flexible pricing that scales with your usage. All plans include the core try-on experience, button customization, email capture, admin gallery, feedback collection, sharing, and UGC permissions. ## Plan comparison > ![Screenshot: TryPoint pricing page — showing all plan tiers (Free, Pay-as-You-Go, Basic, Grow, Advanced) with feature comparison and pricing](screenshots/tp-pricing-page.png) **Free ($0)** - 20 one-time try-ons - All core features included - A full-featured way to test TryPoint on your store **Pay-as-You-Go ($0.01/month)** - No monthly fee beyond the nominal charge - Top up try-ons as needed at $0.29 each - All core features: button customization, email capture, admin gallery, feedback collection, sharing, UGC permissions **Basic ($19.99/month)** — 7-day free trial - 100 try-ons included per month - Additional try-ons: $0.19 each - Everything in Pay-as-You-Go plus: daily and per-shopper usage limits, shoppable video creation (requires VideoPoint), chat support, done-for-you setup, onboarding call **Grow ($99.99/month)** — 7-day free trial - 1,000 try-ons included per month - Additional try-ons: $0.10 each - Everything in Basic plus: API access, 24/7 chat support, dedicated Slack channel, roadmap priority, 10,000 VideoPoint AI Points (one-time bonus) **Advanced (Custom pricing)** - Custom try-on allocation - Custom pricing - Designed for brands with 200K+ monthly visitors - Contact sales for details ## TryPoint as a VideoPoint add-on If you already have a VideoPoint subscription, TryPoint try-ons can be purchased as an add-on at discounted rates: - VideoPoint Basic: $0.25 per try-on - VideoPoint Grow: $0.18 per try-on - VideoPoint Advanced: $0.15 per try-on ## Billing All plans are billed in USD every 30 days through Shopify. You can upgrade, downgrade, or cancel at any time. No long-term contracts. --- ### Understanding Try-On Costs **URL:** https://support.trypoint.ai/understanding-try-on-costs # Understanding Try-On Costs Each virtual try-on consumes one try-on credit. Here is how try-on costs work across different plans and how to manage your usage. ## What counts as a try-on One try-on is counted each time a shopper generates a try-on image. If a shopper tries on three different products, that counts as three try-ons. Re-viewing a previously generated try-on does not consume an additional credit. ## Cost per try-on by plan Plan Included try-ons Additional try-on cost Free 20 (one-time) N/A Pay-as-You-Go 0 (top up) $0.29 each Basic 100/month $0.19 each Grow 1,000/month $0.10 each On paid plans with a monthly allocation, included try-ons reset each billing cycle. Additional try-ons beyond the included amount are charged at the per-try-on rate listed above. ## Managing usage > ![Screenshot: TryPoint usage dashboard — showing try-ons used this billing period, remaining allocation, daily limit settings, and per-shopper limit settings](screenshots/tp-usage-dashboard.png) **Daily and per-shopper limits.** On the Basic plan and above, you can set daily try-on limits and per-shopper limits to control usage. For example, you can limit each shopper to 5 try-ons per session to prevent excessive usage. **Monitoring.** Track your try-on usage in the TryPoint dashboard under **Settings > Usage**. You can see how many try-ons have been used this billing period and how many remain. ## Choosing the right plan If you are just getting started, the free plan (20 try-ons) or Pay-as-You-Go lets you test without commitment. As usage grows, upgrading to Basic or Grow becomes more cost-effective because the per-try-on cost decreases significantly at higher tiers. Compare your monthly try-on volume to the plan pricing to find the best value. If you consistently use more than 100 try-ons per month, the Basic plan ($19.99 for 100 included) is cheaper than Pay-as-You-Go. If you exceed 200 try-ons, the savings increase further. --- ### Upgrading, Downgrading, and Cancelling **URL:** https://support.trypoint.ai/upgrading-downgrading-cancelling # Upgrading, Downgrading, and Cancelling You can change your TryPoint plan at any time. There are no long-term contracts, and all changes are managed through your Shopify account. ## Upgrading > ![Screenshot: TryPoint plan settings page — showing current plan highlighted with upgrade/downgrade options and a](screenshots/tp-plan-settings.png) 1. Open the TryPoint app in your Shopify admin. 2. Go to **Settings > Plan**. 3. Select the plan you want to upgrade to. 4. Confirm the change. Upgrades take effect immediately. You receive the new plan's try-on allocation right away. ## Downgrading 1. Open the TryPoint app in your Shopify admin. 2. Go to **Settings > Plan**. 3. Select the plan you want to downgrade to. 4. Confirm the change. The downgrade takes effect at the end of your current billing period. You keep access to your current plan's features until then. ## Cancelling To cancel your TryPoint subscription: 1. Go to your Shopify admin. 2. Navigate to **Settings > Apps and sales channels**. 3. Find TryPoint and select **Cancel subscription** or **Uninstall**. After cancellation, the try-on button will no longer appear on your product pages. Your try-on data, admin gallery, and analytics remain in your account if you decide to resubscribe later. ## Free plan fallback If you cancel a paid plan, you can continue using TryPoint on the free plan. The free plan includes 20 one-time try-ons with all core features. --- ## FAQ ### Frequently Asked Questions **URL:** https://support.trypoint.ai/frequently-asked-questions # Frequently Asked Questions Quick answers to common questions about TryPoint. ## General **Will TryPoint slow down my website?** No. TryPoint adds a lightweight button to your product pages. The AI processing only starts when a shopper clicks the button, so your page load speed stays unaffected. The try-on itself generates in seconds using Google's cloud-based AI. **Does TryPoint work with all Shopify themes?** Yes. TryPoint integrates through Shopify's App Blocks, which work with all modern themes. For older themes that do not support App Blocks, you can add TryPoint using a custom code block. The try-on button style is customizable to match your store's design. **Can I use TryPoint with VideoPoint?** Yes. TryPoint integrates with VideoPoint, the shoppable video app. You can turn your best try-on images into shoppable videos and embed them on your store. A VideoPoint subscription is required for the shoppable video features. ## Try-on experience **What types of clothing work with TryPoint?** Tops, dresses, swimwear, outerwear, and most upper-body garments. The AI handles a range of styles, from fitted pieces to loose, flowing fabrics. Even challenging items like bikinis and open-front garments produce natural-looking results. Back-view try-on is also supported. **How accurate is the virtual try-on?** TryPoint uses Google's latest virtual try-on models. The AI preserves garment details like prints, logos, stitching, and texture. It adapts to the shopper's body shape and pose. Results depend on photo quality: clear, well-lit photos against a plain background produce the best output. **What photo do shoppers need?** A clear, well-lit photo of themselves against a simple background. Standard smartphone photos work. Photos up to 10 MB are supported. ## Business impact **How can TryPoint increase my conversion rate?** Shoppers who see a product on themselves are more confident in their purchase. Industry data shows virtual try-on can increase conversion rates by up to 30% and reduce cart abandonment. Your results depend on product category, traffic, and button placement. **Can TryPoint help reduce returns?** Yes. When shoppers visualize fit and look before buying, they make more informed decisions. Retailers using virtual try-on report return rate reductions of 20-30% across apparel categories. ## Account **Is there a free trial?** Yes. The free plan includes 20 try-ons so you can test the experience. Paid plans also include a 7-day free trial. **Can I cancel anytime?** Yes. Cancel, downgrade, or upgrade from your Shopify account at any time. No long-term contracts. All charges are billed in USD every 30 days. **What support is available?** Email support on all plans. Chat support on Basic and above. 24/7 chat support plus a dedicated Slack channel on Grow. All paid plans include an onboarding call. --- ## GDPR and Privacy ### GDPR Compliance **URL:** https://support.trypoint.ai/gdpr-compliance # GDPR Compliance TryPoint is fully compliant with the General Data Protection Regulation (GDPR). This page explains how we protect shopper data and provides links to all relevant legal documents. ## How TryPoint protects shopper data **Photos are not biometric data.** TryPoint's AI processes photos solely to overlay garments — not to identify, authenticate, or categorize individuals. Under GDPR Recital 51 and the EU AI Act, virtual try-on is explicitly exempt from biometric data classification. Shopper photos are regular personal data under Article 6. **Consent before processing.** Before uploading a photo, shoppers see a clear notice explaining what happens to their data. The upload action constitutes informed consent — no pre-ticked checkboxes. Email capture and image usage rights each require separate, independent consent. **Minimal data, short retention.** Original uploaded photos are automatically deleted within 24 hours. Generated try-on images are deleted after 90 days. EXIF metadata (GPS, device info) is stripped from photos before processing. Only the photo and product image are sent to Google's AI — no names, emails, or identifiers. **Google does not train on your shoppers' photos.** Uploaded photos are processed via Google's AI API and are not used to train AI models, as confirmed by Google's Data Processing Agreement. **Encryption everywhere.** All data is encrypted in transit (TLS 1.2+) and at rest. Merchant data is logically isolated — one merchant cannot access another's shopper data. **AI transparency.** Try-on results are labeled as AI-generated. Shoppers are informed they are interacting with an AI system, in compliance with EU AI Act transparency requirements. ## Shopper rights Shoppers can exercise their GDPR rights (access, deletion, rectification, portability, objection, consent withdrawal) by contacting you, the Merchant. As the Data Controller, you are the shopper's primary point of contact. See [Handling Shopper Data Requests](https://support.trypoint.ai/handling-shopper-data-requests) for the full workflow. ## Your responsibilities as a Merchant - **You are the Data Controller.** You decide to enable try-on on your store, making you responsible for shopper data under GDPR. - **TryPoint is your Data Processor.** We process shopper data on your behalf, governed by our Data Processing Agreement. - **Update your privacy policy.** Your store's privacy policy should mention TryPoint as a data processor and describe the virtual try-on feature. - **Handle shopper data requests.** When a shopper contacts you about their data, verify their identity and forward the request to us at [data@trypoint.ai](mailto:data@trypoint.ai). We fulfill it within 15 business days. ## Legal documents | Document | What it covers | | --- | --- | | [Privacy Policy](https://trypoint.ai/privacy-policy) | How TryPoint collects, uses, stores, and shares personal data | | [Data Processing Agreement (DPA)](https://trypoint.ai/dpa) | The legal agreement between you (Controller) and TryPoint (Processor) per GDPR Art. 28 | | [Cookie Policy](https://trypoint.ai/cookie-policy) | Cookies and tracking technologies used by TryPoint | | [Terms of Use](https://trypoint.ai/terms-of-use) | General terms governing use of the TryPoint service | ## Sub-processors TryPoint uses the following sub-processors to deliver the service: | Sub-processor | Purpose | Location | | --- | --- | --- | | Google Cloud (Google LLC) | AI virtual try-on image generation | US | | DigitalOcean LLC | Database (structured data) | Frankfurt, Germany (EU) | | DigitalOcean LLC | Image storage (photos, try-on results) | New York City, US | | Shopify Inc | E-commerce platform integration | Canada/US | Merchants are notified at least 14 days in advance of any changes to sub-processors. ## Data retention summary | Data | Retention | | --- | --- | | Original uploaded photo | Deleted within 24 hours | | Generated try-on image | 90 days, or until Merchant deletes | | UGC-consented images | Until consent is withdrawn | | Consent records | Duration of processing + 5 years | ## Breach notification In the event of a data breach, TryPoint notifies the affected Merchant within 48 hours. The Merchant notifies the relevant supervisory authority within 72 hours where required by GDPR Art. 33. ## Contact For privacy inquiries or data requests: **[data@trypoint.ai](mailto:data@trypoint.ai)** For complaints: Lithuanian State Data Protection Inspectorate (VDAI) at [https://vdai.lrv.lt](https://vdai.lrv.lt/) or your local supervisory authority. --- ### Privacy Policy **URL:** https://support.trypoint.ai/privacy-policy # Privacy Policy TryPoint has a comprehensive privacy policy that covers how shopper data is collected, used, stored, and protected. This article summarizes the key points relevant to merchants. ## What data TryPoint collects **From shoppers:** - Uploaded photos (used to generate try-on previews) - Email addresses (if email capture is enabled) - Try-on results (the generated images) - Feedback responses - Usage rights consent (if enabled) **From merchants:** - Shopify store data (product catalog, store URL) - Account information ## How data is used Shopper photos are used solely to generate the try-on preview. Photos are processed on secure cloud infrastructure and are not shared with third parties unless the shopper explicitly grants usage rights. Email addresses collected through the try-on flow are provided to you (the merchant) for your email marketing. TryPoint does not use shopper email addresses for its own marketing. Try-on images where shoppers have granted usage rights are made available in your admin gallery for your marketing use. ## Data retention - **Original uploaded photos:** Deleted within 24 hours - **Generated try-on images:** Deleted after 90 days, or until you delete them - **UGC-consented images:** Retained until consent is withdrawn - **Consent records:** Duration of processing + 5 years ## Your obligations As a merchant using TryPoint, you should: - Update your store's privacy policy to mention the use of virtual try-on technology. - Inform shoppers about what data is collected and how it is used. - Honor data deletion requests from shoppers in accordance with applicable regulations. See [Handling Shopper Data Requests](https://support.trypoint.ai/handling-shopper-data-requests) for the workflow. For the full privacy policy, see [TryPoint Privacy Policy](https://trypoint.ai/privacy-policy). --- ### How Shopper Data Is Handled **URL:** https://support.trypoint.ai/how-shopper-data-is-handled # How Shopper Data Is Handled This article explains the data flow when a shopper uses TryPoint on your store, from photo upload to try-on result. ## The data flow > ![Screenshot: Data flow diagram showing the path of shopper data — from photo upload through AI processing on Google cloud to result display, with annotations for encryption, consent points, and data retention](screenshots/tp-data-flow-diagram.png) 1. **Shopper uploads a photo.** The photo is sent securely to TryPoint's processing infrastructure. 2. **AI generates the try-on.** Google's virtual try-on AI processes the photo and the selected product image. The processing happens on Google's cloud infrastructure. 3. **Result is displayed.** The try-on image is shown to the shopper in their browser. 4. **Optional actions.** Depending on your settings, the shopper may be prompted to share their email, grant usage rights, provide feedback, or share/download the result. ## Security - All data transmission between the shopper's browser and TryPoint's servers is encrypted (HTTPS). - Photos are processed on secure cloud infrastructure. - Shopper photos are not shared with third parties. - Data is handled in accordance with GDPR requirements. ## What happens to shopper photos Shopper photos are used to generate the try-on preview and are not retained longer than necessary for that purpose. If the shopper grants usage rights, the generated try-on image (not the original photo) is saved to your admin gallery. ## Shopper control Shoppers maintain control over their data: - They choose whether to upload a photo. - They choose whether to share their email. - They choose whether to grant usage rights. - They can request deletion of their data in accordance with GDPR. ## Merchant access As a merchant, you have access to: - Try-on images where shoppers granted usage rights (in your admin gallery) - Email addresses from shoppers who opted in (for your email marketing) - Aggregated analytics data (not individual shopper data beyond what they consented to share) For full details, refer to [TryPoint's Privacy Policy](https://trypoint.ai/privacy-policy) and [Terms of Use](https://trypoint.ai/terms-of-use). ---