GDPR Compliance

TryPoint is fully compliant with the General Data Protection Regulation (GDPR). This is a significant advantage for brands selling to customers in the European Union or European Economic Area.

What GDPR compliance means for your store

When shoppers use TryPoint, their data (uploaded photos, email addresses, try-on results) is handled in accordance with GDPR requirements. This includes:

Consent-based data collection. Shoppers explicitly opt in before their data is used. Email capture, usage rights collection, and feedback prompts all require active consent.

Data minimization. TryPoint collects only the data necessary to provide the try-on experience and the features you have enabled.

Right to access and deletion. Shopper data can be accessed or deleted upon request, in line with GDPR data subject rights.

Secure processing. Try-on images are processed on secure cloud infrastructure and handled according to data protection standards.

Why this matters

Many virtual try-on tools on the market do not offer full GDPR compliance. For brands selling to European customers, using a non-compliant tool creates legal risk. TryPoint removes that concern.

If your brand operates in or sells to the EU/EEA, GDPR compliance is not optional. TryPoint ensures that your virtual try-on feature meets these requirements out of the box.

Your responsibilities

While TryPoint handles the technical compliance, you should ensure your store's privacy policy reflects the use of virtual try-on and the data it collects. See Privacy Policy and How Shopper Data Is Handled for more details.