How Shopper Data Is Handled
How Shopper Data Is Handled
This article explains the data flow when a shopper uses TryPoint on your store, from photo upload to try-on result.
The data flow
- Shopper uploads a photo. The photo is sent securely to TryPoint's processing infrastructure.
- AI generates the try-on. Google's virtual try-on AI processes the photo and the selected product image. The processing happens on Google's cloud infrastructure.
- Result is displayed. The try-on image is shown to the shopper in their browser.
- Optional actions. Depending on your settings, the shopper may be prompted to share their email, grant usage rights, provide feedback, or share/download the result.
Security
- All data transmission between the shopper's browser and TryPoint's servers is encrypted (HTTPS).
- Photos are processed on secure cloud infrastructure.
- Shopper photos are not shared with third parties.
- Data is handled in accordance with GDPR requirements.
What happens to shopper photos
Shopper photos are used to generate the try-on preview and are not retained longer than necessary for that purpose. If the shopper grants usage rights, the generated try-on image (not the original photo) is saved to your admin gallery.
Shopper control
Shoppers maintain control over their data:
- They choose whether to upload a photo.
- They choose whether to share their email.
- They choose whether to grant usage rights.
- They can request deletion of their data in accordance with GDPR.
Merchant access
As a merchant, you have access to:
- Try-on images where shoppers granted usage rights (in your admin gallery)
- Email addresses from shoppers who opted in (for your email marketing)
- Aggregated analytics data (not individual shopper data beyond what they consented to share)
For full details, refer to TryPoint's Privacy Policy and Terms of Use.