Analytics Overview

TryPoint tracks how virtual try-on impacts your sales funnel. The analytics dashboard shows usage, engagement, conversion lift, and business value.

What TryPoint tracks

The full try-on funnel is tracked step by step:

Loaded > Viewed > Clicked > Uploaded > Generated > Shared/Downloaded > Added to cart > Ordered

At each step, you can see how many shoppers progressed to the next action and where drop-off occurs.

Key metrics

Engagement metrics.

• Engagement rate: percentage of shoppers who interact with the try-on button.
• Try-ons per engaged visitor: how many products each engaged shopper tries on.

Conversion metrics.

• Try-on conversion rate: percentage of shoppers who complete a purchase after using the try-on feature.
• Try-on revenue: total revenue attributed to shoppers who used try-on before purchasing.
• Try-on orders: total orders from shoppers who used the try-on feature.

Growth metrics.

• Captured emails: total email addresses collected through the try-on flow.
• Shares: total shares broken down by channel (download, copy link, WhatsApp, device share).
• Usage rights collected: total shopper try-on photos available for marketing use.

ROI.

TryPoint calculates your return on investment based on the revenue generated by shoppers who used the try-on feature compared to your subscription cost.

Using analytics to improve

• If engagement rate is low, consider making the try-on button more prominent or promoting the feature in your email campaigns.
• If shoppers are generating try-ons but not adding to cart, the issue may be downstream (pricing, shipping, or product page content).
• Track which product categories drive the most try-on conversions to prioritize where you enable the feature.