Privacy Policy

TryPoint has a comprehensive privacy policy that covers how shopper data is collected, used, stored, and protected. This article summarizes the key points relevant to merchants.

What data TryPoint collects

From shoppers:

• Uploaded photos (used to generate try-on previews)
• Email addresses (if email capture is enabled)
• Try-on results (the generated images)
• Feedback responses
• Usage rights consent (if enabled)

From merchants:

• Shopify store data (product catalog, store URL)
• Account information

How data is used

Shopper photos are used solely to generate the try-on preview. Photos are processed on secure cloud infrastructure and are not shared with third parties unless the shopper explicitly grants usage rights.

Email addresses collected through the try-on flow are provided to you (the merchant) for your email marketing. TryPoint does not use shopper email addresses for its own marketing.

Try-on images where shoppers have granted usage rights are made available in your admin gallery for your marketing use.

Data retention

Shopper photos and try-on results are retained only as long as needed to provide the service. Specific retention periods are outlined in TryPoint's full privacy policy, available at trypoint.ai.

Your obligations

As a merchant using TryPoint, you should:

• Update your store's privacy policy to mention the use of virtual try-on technology.
• Inform shoppers about what data is collected and how it is used.
• Honor data deletion requests from shoppers in accordance with applicable regulations.

For the full privacy policy, see the TryPoint Privacy Policy document.