Privacy Policy

TryPoint has a comprehensive privacy policy that covers how shopper data is collected, used, stored, and protected. This article summarizes the key points relevant to merchants.

What data TryPoint collects

From shoppers:

• Uploaded photos (used to generate try-on previews)
• Email addresses (if email capture is enabled)
• Try-on results (the generated images)
• Feedback responses
• Usage rights consent (if enabled)

From merchants:

• Shopify store data (product catalog, store URL)
• Account information

How data is used

Shopper photos are used solely to generate the try-on preview. Photos are processed on secure cloud infrastructure and are not shared with third parties unless the shopper explicitly grants usage rights.

Email addresses collected through the try-on flow are provided to you (the merchant) for your email marketing. TryPoint does not use shopper email addresses for its own marketing.

Try-on images where shoppers have granted usage rights are made available in your admin gallery for your marketing use.

Data retention

• Original uploaded photos: Deleted within 24 hours
• Generated try-on images: Deleted after 90 days, or until you delete them
• UGC-consented images: Retained until consent is withdrawn
• Consent records: Duration of processing + 5 years

Your obligations

As a merchant using TryPoint, you should:

• Update your store's privacy policy to mention the use of virtual try-on technology.
• Inform shoppers about what data is collected and how it is used.
• Honor data deletion requests from shoppers in accordance with applicable regulations. See Handling Shopper Data Requests for the workflow.

For the full privacy policy, see TryPoint Privacy Policy.