Understanding Try-On Metrics

This article explains each metric in the TryPoint analytics dashboard and how to interpret the data.

Funnel metrics

Loaded. The try-on button loaded on a product page. This happens whenever a shopper visits a product page where TryPoint is enabled.

Viewed. The try-on button entered the shopper's viewport (they scrolled to it or it was visible on page load).

Clicked. The shopper clicked the try-on button to start the experience.

Uploaded. The shopper uploaded a photo of themselves.

Generated. A try-on image was successfully generated and shown to the shopper.

Shared/Downloaded. The shopper shared or downloaded their try-on result.

Added to cart. The shopper added the product to their cart after seeing the try-on result.

Ordered. The shopper completed a purchase.

Business metrics

Try-on conversion rate. The percentage of shoppers who used the try-on feature and then completed a purchase. Compare this to your overall store conversion rate to measure the try-on impact.

Try-on revenue. The total dollar value of orders from shoppers who used the try-on before purchasing.

Try-on orders. The total number of orders attributed to shoppers who used the try-on.

ROI. Revenue generated by the try-on feature divided by your TryPoint subscription cost.

Engagement metrics

Engagement rate. Percentage of page visitors who clicked the try-on button.

Try-ons per engaged visitor. Average number of products tried on per shopper who used the feature. Higher numbers suggest shoppers are exploring multiple products.

Email and sharing metrics

Captured emails. Total email addresses collected through the try-on flow.

Shares by channel. Breakdown of shares by method: download, copy link, WhatsApp, device share. This shows how shoppers prefer to share and can inform your marketing strategy.

Usage rights collected. Total try-on images where shoppers granted usage rights for marketing use.